A Multi-Platform, Vertically Integrated Take On New Media
Made In Utica knows that content and advertising should always be user first. We have been at the forefront of providing information that’s easily digestible across multiple platforms. We will create digital destinations around cultural areas relevant to local people.
Made In Utica is a family of channels focusing on the interests and topics within the greater Utica community. We create & distribute authentic, informative content that Uticans are most passionate about.
Consider it an interesting effort to offer something interesting to people who have lost interest in local traditional media.
WE GROW BRAND REPUTATION WITHOUT FORCING IT IN THE NARRATIVE
We can leverage our creative, production, design, and activation capabilities to seamlessly integrate you into our content ecosystem.
INSPIRING A NEW GENERATION
We influence a generation of young Uticans right down to what they buy, eat, drink, hear or wear.
Through our curated network…
- Highly engaged users
- Editorial and social integration
By targeted planning…
- Never a blind buy
- Custom branded content
- On-the-fly ad adjustments
- Monthly reports
HOW WE DO IT
- First, we provide the network on which the content appears.
- Second, we devise a strategy and come up with a campaign.
- Third, we create content for the brand.
- Finally, we activate that content through our channels.
WHY ADVERTISE WITH MADE IN UTICA?
Advertising with Made In Utica is the most unique way to grow your brand. In search of meaningful and personalized engagement, consumers are now slowly moving toward smaller, more intimate and engaged micro-communities like that which Made In Utica provides. Comprised of a group of creative collectives, we have expertise in broadcasting, production, web and graphic design, social media, public relations, events and marketing.